Humans are highly visual living beings. Everything your eyes see is instantly sent to your brain, where the brain processes the information. Therefore, you must work on what you allow them to see to gain someone’s attention and make a lasting impression. The same goes for your retail business.
You must be thoughtful when designing your retail business to attract more customers. You can use certain designs to draw people in and entice them to buy. To know more secrets about retail business architecture, book a consultation session with retail architects Stendel + Reich.
Architectural Secrets To Boost Your Retail Business
- Create an immersive experience.
When designing the architecture of your retail business, you are not simply creating the body but an experience. You want to come up with good ideas, put components together and create an immersive experience for your clients or customers. Ask yourself about the specific overall experience you want your customers to have and look at the big picture.
- Make your merchandise shine.
You need to put much emphasis on your sales area, that is, where you keep your merchandise. Lighting plays an important role in setting and enhancing mood. Illuminate your entire store with the right lighting so your products can look beautiful on display. Remember that the more products you have in store, the more intense lighting is required.
To highlight specific areas in the space, you may use accent lighting. You may use it to make certain products pop up, perhaps a new one in stock. As a general rule, you should put accent lighting at the entrance and in window displays.
- Set your layout based on the flow of traffic inside the store.
You need to place your products strategically inside the store for maximum sales. For that, you will need to know where your customers move the most inside your store. Ask yourself, where do your customers turn to, or where do their eyes go the most? These are some questions you should ask yourself before placing the merchandise.
- Dressing rooms.
Building the right size dressing rooms is essential for retail stores selling clothes. You do not want your customers to feel cramped while changing, so make sure they are big enough. You should build a separate dressing room equipped for people with disabilities and a set of guidelines.
Mirrors are an important component of dressing rooms. You can put a mirror inside or adjacent to the rooms.